Megatron Pengcheng Wanli Wei Peng 05 Autumn and Winter Press Conference

Shanghai New World Shopping Mall has been crowded with a large group of handsome guys and sisters all the time, squeezing the new world. It is China's largest denim brand - Wei Peng's 2005 autumn/winter fashion show that attracts these fashionable young people.

This fashion release is divided into one session in the morning and one in the afternoon, and is announced by Guangdong Hengwei Group's leading new product trends. In addition, INVISTA, which supplies Leica fiber to Wei Peng, also hosted the “Leica I I SHOW” national idol singer’s Yu Wei, led several popular idol champions Liu Wei, Lycra Cool Performance Award Xue Zhiqian, and Jia Jia. Green came to the scene, causing Fans' bursts of heat.

Gerald, President of INVISTA Asia Pacific, Song Jianhui, Marketing Manager of China, Mr. Shun Runhong, Chairman of Guangdong Hengwei Group, and Lin Haibo, Deputy General Manager of Guangdong Hengwei Group, appeared in the fashion scene and greeted fashion young people.

As the oldest and most influential brand in China, Wei Peng has been leading the Chinese jeans market. However, how traditional brands are revitalized is a big issue.

Wei Peng's Guangdong Hengwei Group, established in 1985, is just 20 years old this year. It is a leader in garment R&D, production, and sales. It integrates garment manufacturing, dyeing and finishing, real estate, hotel industry, auto parts and accessories, and technology. Industry is one of the diversified, modern enterprise groups. Wei Peng is one of the top brands of the clothing company under the Hengwei Group. Its main products are denim, leisure and down apparel products. Over the years, Wei Peng has won the No. 1 ranking of the domestic cowboy clothing market for 13 consecutive times.

But Wei Peng did not stop at the original level, but kept making progress and keep up with the pace of the times. The appointment of outstanding design directors, the continuous hosting of China's denim fashion trends, and the holding of the China Denim Design Contest are all powerful measures launched by Wei Peng in recent years. And, it has produced a wide range of effects in the industry. At the scene, the reporter saw a scene where famous designer Chen Wen and the director created and led the launch of new trends.

However, it is more important to enhance the brand image at the consumer level, establish a brand culture that closely follows fashion trends, and eliminate old images. Wei Peng’s 2005 autumn/winter fashion release will be launched in multiple cities across the country, which is an important measure to strengthen its influence at the consumer level.

2005 Autumn and Winter Fashion released four major themes: Heroic Pride, Blue Coffee, Sensual Pop, and Deceptive Phantom. It dynamically describes the fashion culture of denim and releases the spiritual connotation of denim personality and fashion, wildness and luxury, to reflect Wei Pengsheng’s spirit. Inexhaustible, undefeated brand concept. Many concept creations have caused the applause and screams of many denim fans. Prof. Chen Wen said that his new season creations all use the latest popular colors, popular fabrics and craft elements, fully embodying the combination of individual and fashion, so that people in the industry and consumers have a deeper understanding of the popular culture of denim apparel this season. A more intuitive understanding and understanding.

Han Runhong, chairman of Guangdong Hengwei Group, said with excitement that he did not expect the Wei Peng brand to be supported by so many young people. This gave us full confidence in the further development of the brand. More such events will be held in the future to promote brand interaction with consumers.

Gerald, president of INVISTA Asia Pacific, did not hesitate to praise Wei Peng. “Wei Peng is a brand with more than ten years of history and ten years of strong competitiveness. Our Lycra fiber is very happy to help such as Wei Peng. China's excellent clothing brand has further grown." He said that the commercial value of "Leica I-I-SHOW" can be more fully utilized to help brand customers promote and promote. It is the original idea of ​​holding this event.

It is understood that Wei Peng 2005 autumn and winter fashion conference will also tour in Jiangsu and Zhejiang, as well as the Northeast region. It seems that in this cool autumn, Wei Peng will bring consumers a hot summer-like hot holiday experience.